This module is all about understanding and creating innovation - especially in the context of tourism, but with ideas that go far beyond it.
You’ll explore how new ideas turn into real solutions, whether that’s a new product, service, or way of doing things. Along the way, you’ll learn how organisations use innovation to stay competitive, respond to change, and tackle real-world challenges.
What makes this module different is that it’s very hands-on. You won’t just learn theories, but you’ll apply them. You’ll analyse existing innovations, explore what makes it (un)successful, and then use your insights to develop your own innovation idea for a tourism stakeholder.
You’ll also experiment with creative methods, think from different perspectives, and learn how to turn ideas into something practical and impactful.
By the end of the module, you’ll have built the skills to think creatively, analyse critically, and develop your own innovative solutions - skills that are highly valuable in any industry.
You’ll explore how new ideas turn into real solutions, whether that’s a new product, service, or way of doing things. Along the way, you’ll learn how organisations use innovation to stay competitive, respond to change, and tackle real-world challenges.
What makes this module different is that it’s very hands-on. You won’t just learn theories, but you’ll apply them. You’ll analyse existing innovations, explore what makes it (un)successful, and then use your insights to develop your own innovation idea for a tourism stakeholder.
You’ll also experiment with creative methods, think from different perspectives, and learn how to turn ideas into something practical and impactful.
By the end of the module, you’ll have built the skills to think creatively, analyse critically, and develop your own innovative solutions - skills that are highly valuable in any industry.
- Dozent/in: Brigitte Stangl
