Objective
Changing or modifying human behaviour is essential in many change processes, yet it is one of the most intricate and challenging aspects of change management. The combination of marketing principles with sociological and psychological theories and frameworks is key for changing individual behaviour for a greater social good. Social marketing is increasingly being applied by the public and private sector and NGOs when developing strategic and op- erational interventions to bring about social good.
In the course students will acquire knowledge of marketing principles and ap- ply these to develop social marketing strategies and programmes with the aim to bring about behavioural change for the good of society.
Examination:
Group Presentation
Time of presentation approximately 5 Minutes
Groups between 4 and 6 persons
Evaluation Criteria:
(1) Design, Quotation
(2) Literature, Interpretation
(3) Structure, Argumentation
Changing or modifying human behaviour is essential in many change processes, yet it is one of the most intricate and challenging aspects of change management. The combination of marketing principles with sociological and psychological theories and frameworks is key for changing individual behaviour for a greater social good. Social marketing is increasingly being applied by the public and private sector and NGOs when developing strategic and op- erational interventions to bring about social good.
In the course students will acquire knowledge of marketing principles and ap- ply these to develop social marketing strategies and programmes with the aim to bring about behavioural change for the good of society.
Examination:
Group Presentation
Time of presentation approximately 5 Minutes
Groups between 4 and 6 persons
Evaluation Criteria:
(1) Design, Quotation
(2) Literature, Interpretation
(3) Structure, Argumentation
- Dozent/in: Christian Chlupsa
