According to Hall and Williams (2008:3) ‘innovation pervades all corners of the tourism system, whether it is the small hotel that creates its first web site, the restaurant that introduces new dishes to appeal to an emerging tourism market, or the individual tourist who creates new ways of holidaying for himself or herself.’ Innovative activities and practices are vital for economic reasons such as profit maximisation and are also motivated by the goal of meeting social needs.
Innovation is at the heart of entrepreneurship. For destinations and other tourism stakeholders it is essential to manage their innovations well for various reasons: To grow businesses, to stay ahead of competitors, and to take advantage of new technologies.
This module will provide students with an understanding of the importance and the dynamic nature of innovations in tourism. Students will be encouraged to reflect on contemporary strategies, concepts, ideas, types of innovations, and organisations that currently shape tourism practices. Various techniques that may lead to innovations will be discussed and practiced.
During the semester project students will get a deeper understanding of what innovations are, which innovations there are in and outside the field of tourism, how innovations outside the field of tourism can be used as an inspiration for tourism specific innovations, and what advantages and disadvantages they can bring to various tourism stakeholders. Further, an in-depth discussion of barriers and drivers with regards to implementing innovations in businesses of different stakeholders will allow students to apply theory to real-life examples. Knowledge gathered during the course and particularly through the realization of the semester project will raise awareness that the successful implementation of innovations depends on understanding the customer, professional planning, and the execution of projects.
Innovation is at the heart of entrepreneurship. For destinations and other tourism stakeholders it is essential to manage their innovations well for various reasons: To grow businesses, to stay ahead of competitors, and to take advantage of new technologies.
This module will provide students with an understanding of the importance and the dynamic nature of innovations in tourism. Students will be encouraged to reflect on contemporary strategies, concepts, ideas, types of innovations, and organisations that currently shape tourism practices. Various techniques that may lead to innovations will be discussed and practiced.
During the semester project students will get a deeper understanding of what innovations are, which innovations there are in and outside the field of tourism, how innovations outside the field of tourism can be used as an inspiration for tourism specific innovations, and what advantages and disadvantages they can bring to various tourism stakeholders. Further, an in-depth discussion of barriers and drivers with regards to implementing innovations in businesses of different stakeholders will allow students to apply theory to real-life examples. Knowledge gathered during the course and particularly through the realization of the semester project will raise awareness that the successful implementation of innovations depends on understanding the customer, professional planning, and the execution of projects.
- Dozent/in: Brigitte Stangl
Objective
Changing or modifying human behaviour is essential in many change processes, yet it is one of the most intricate and challenging aspects of change management. The combination of marketing principles with sociological and psychological theories and frameworks is key for changing individual behaviour for a greater social good. Social marketing is increasingly being applied by the public and private sector and NGOs when developing strategic and op- erational interventions to bring about social good.
In the course students will acquire knowledge of marketing principles and ap- ply these to develop social marketing strategies and programmes with the aim to bring about behavioural change for the good of society.
Examination:
Group Presentation
Time of presentation approximately 5 Minutes
Groups between 4 and 6 persons
Evaluation Criteria:
(1) Design, Quotation
(2) Literature, Interpretation
(3) Structure, Argumentation
Changing or modifying human behaviour is essential in many change processes, yet it is one of the most intricate and challenging aspects of change management. The combination of marketing principles with sociological and psychological theories and frameworks is key for changing individual behaviour for a greater social good. Social marketing is increasingly being applied by the public and private sector and NGOs when developing strategic and op- erational interventions to bring about social good.
In the course students will acquire knowledge of marketing principles and ap- ply these to develop social marketing strategies and programmes with the aim to bring about behavioural change for the good of society.
Examination:
Group Presentation
Time of presentation approximately 5 Minutes
Groups between 4 and 6 persons
Evaluation Criteria:
(1) Design, Quotation
(2) Literature, Interpretation
(3) Structure, Argumentation
- Dozent/in: Christian Chlupsa
Welcome to Societal and Environmental Change in Tourism!
Tourism is inherently a social activity with many social changes affecting our behaviour and the development of tourism. At the same time, our natural environment plays a huge role in who we are as a society and on how tourism has developed in the past and will develop in future. Ranging from issues of authenticity, mobility, gender, voluntourism and migration to climate change and conservation, carbon emission and disasters - there are many topics to discuss and explore - and discussing we will!
Tourism is inherently a social activity with many social changes affecting our behaviour and the development of tourism. At the same time, our natural environment plays a huge role in who we are as a society and on how tourism has developed in the past and will develop in future. Ranging from issues of authenticity, mobility, gender, voluntourism and migration to climate change and conservation, carbon emission and disasters - there are many topics to discuss and explore - and discussing we will!
- Dozent/in: Teresa Leopold
- Dozent/in: Albert Postma
